نشریه گردشگری و اوقات فراغت
پیاپی 11 (بهار و تابستان 1400)

Today's world considers tourism as one of the components of development; Governments are trying to provide better facilities for tourism as economic generator with a high multiplication factor by investing and developing the necessary laws and regulations. Meanwhile, tourism facilities and the laws and regulations governing it are one of the life-giving and infrastructural elements of the tourism industry. This study aimed to scrutiny  the legal system governing the supervision of tourism places (as the foundation of this industry) and tries to explain the strengths and weaknesses of such monitoring of tourism facilities. This research has been developed in an applied research and uses the data that has been collected by library method and has been carried at using rules and regulations. The results show, on the one hand, the existence of rules and regulations has clarified Monitoring horizons of  the activities of  tourism places and facilities, and on the other hand, the existence of numerous regulatory bodies has caused frustration among investors and beneficiaries in the field of tourism, as well as the existence of numerous and corresponding regulatory bodies will lead tourism activists to use immoral and illegal methods with the aim of  getting rid of diversity of cumbersome laws and regulation.

One of the main factors of industry competitiveness is quality of services. Tourism is also an industrial service in which, the quality of services and loyalty of tourists are important issues in the field of tourism planning and marketing. Therefore, the purpose of this study is to identify and rank the factors affecting the quality of tourism services and its role in customer loyalty of Persepolis Hotel in Shiraz. The method of this research is descriptive survey. 28 non-randomly tourists of Persepolis Hotel in Shiraz have been selected and the information from their mental record has been extracted by survey method. Then, data and scenarios are analyzed using fuzzy cognitive mapping technique and the research model is designed by using social media analysis. According to the findings of this research, in order to improve the quality of tourism services and its role in hotel customer loyalty, several factors are involved. Among them, factors of creating trust and confidence in customers, timely delivery of services and employing trusted and interested staff are the most important, because they command more centrality

Religious tourism is one of the oldest and most thriving tourism in the world, its dating back to the history of religious culture. Despite having tourist attractions and benefiting from holy places and shrines, Shiraz metropolis has not yet been able to achieve much success in attracting cultural tourists. Religious tourism in this city, can lead it to the development of entrepreneurship. Therefore, the purpose of this study is to investigate the role of factors affecting religious tourism in entrepreneurship development in Shiraz with fuzzy cognitive mapping and social network analysis. This mixed research method is applied in terms of purpose and from the point of data collection is descriptive. For this purpose, after stating the subject and reviewing the research background, the factors affecting religious tourism in entrepreneurship development in Shiraz were identified and then a matrix questionnaire was provided to 120 religious tourists and then data were collected. Then the obtained data were analyzed by FCMapper and Ucinet software. According to the Findings, among the identified factors, informing factors about religious sites and their background, the development and prosperity of tourism businesses for pilgrims, and creating security are more central than other factors. Finally, some scenarios were written based on these three factors and some suggestions were made to promote the role of religious tourism in entrepreneurship development in Shiraz

Today, due to time constraints, customers are looking for service providers that provide them with convenient search and easy access and shopping. This indicates an important role in the convenience of services. On the other hand, creating and maintaining an effective and long-term relationship between supplier and customer is very important and the emphasis of organizations on marketing investment is relational marketing. This study examined the relationship between service convenience, relational capital, and loyalty with the case of visitors of the National Museum of Iran. All visitors to the National Museum of Iran who have visited the museum during the research period constitute the present research population. Sample size was determined using Cronbach's sample size formula of 341 individuals and sampling was done by available sampling method. In this study, the analysis was performed using structural equation modeling using Smart PLS 3 software and partial least squares method. The results show that the benefit convenience and post-benefit convenience have a positive effect on the perceived relationship capital by visitors to national museum of Iran. Also, perceived relationship capital has a positive effect on the loyalty of visitors to Iran's national museums. Finally, suggestions based on the results of the research as well as suggestions for future research are provided

Today, travelers have a lot of confidence in what consumers published online in the form of reviews and newsgroups about travel. The purpose of this study is to investigate "the effects of online media (consumer surveys, personal resources, advertisements) on changes in tourists’ thinking through information sharing and persuasion. Online media is a set of Internet-based applications that rely on the technological foundations of the Web and enable users to create and share content. The research method is descriptive-survey and applied in terms of purpose. The statistical population of the study includes European tourists in Tehran who were selected based on the available sampling method and using Cochran's formula, 384 people have been chosen as the sample size of the study. Statistical analysis was performed using structural equation method using SPSS and AMOS software programs. To determine the causal relationship between the variables, using the structural equation model method and significant levels, in order to test the hypotheses, P-value less than 0.05 was considered. The results of this study included 16 main hypotheses that have been examined. The results show that online media, image format, message framing and the effect of  interactions with tourists have a positive and significant effect on information sharing and persuasion. Also, sharing the  information by tourists affects persuasion, and persuasion affects and changes the thinking.

The spread of the corona virus, as the greatest challenge of the 21st century, has faced many challenges in various industries, and tourism is no exception to that. Many believe that this industry, according to this pandemic, will experience changes in immediate future. Therefore, in this study, we decided to review the research process in this field to achieve a better understanding of the issues that occurred during the pandemic and its future developments. In this regard, researchers analysed the overt and covert content of articles published by the top five tourism magazines indexed from September 2019 to July 2021, to answer the research questions. Using the non-probability sampling method, 122 articles were studied in the explicit content analysis section and 40 articles in covert content analysis section. In the explicit analysis section, quantitative SPSS and qualitative Max QDA software has been used and the results were presented in the form of tables and diagrams. Also, in the covert content analysis section, after initial coding and categorizing them by Max QDA qualitative software, the researchers achieved two conceptual units of consequences of the coronavirus pandemic and possible solutions to deal with it and they presented the results in the form of diagrams.

By identifying the capacities of health tourism in rural areas, it is possible to create an entrepreneurial atmosphere in these areas. Therefore, the purpose of this study was identifying and ranking the factors related to entrepreneurship development in rural health tourism innovation in Qalat village. This research is Descriptive survey and interviews were conducted with 36 tourists of health tourism who were non-coincidental selected. Data and scenarios were analyzed by using fuzzy cognitive mapp and the research model is designed using social network analysis. The findings show that several factors are involved in development of entrepreneurship in the rural health tourism innovation in Qalat village, where the strategic planning factors and the support of government agencies and organizations are more central, respectively. The results indicate that the number of tourists can be increased with proper and rational planning and support of private and public sectors in order to enhance the potential of the village in the field of health tourism.

Nowadays the press has played an important role in the public sphere and for many people, it is still the first source of news. The aim of this research was to investigate the way of agenda‏‏ ‏ setting sport tourism by numerous newspapers during the period of November 2006 to November 2019 in Iran. The research method was descriptive-analytical that has been done through content analysis. The statistical population of the study includes the archives of 12 numerous journals and statistical sample is content related to Sport tourism in the surveyed newspapers and they were selected as a census. For data collection a researcher-made checklist was used that validity was confirmed by experts and its reliability was obtained 94% using the Scott test. Results show that 240 contents related to sport tourism have been published in the surveyed newspapers that most of it has been published in World of Economic newspaper. Most of the newspapers’ attention to the subject was in 2015 and also at the national level and in 115 of cases the image has been used for agenda‏ setting. A large part of the content was published in low volume in the form of news and news reports, and with an event-oriented approach in the internal pages of newspapers. Therefore, national newspapers in the country have not performed well in agenda‏‏ setting sport tourism. It is worthy that newspapers, as written and influential mass media, pay more attention to this issue and with their contents inform the public about the importance of sport tourism and its profound impacts on economic, cultural and political structure of country

Nowadays, the availability of tourism facilities for all classes, especially vulnerable groups, is one of the noted topics in scientific community and tourism industry. One of these groups is disabled individuals who, due to the physical and mobility problems, face many challenges in travel and tourism and often do not able to gain pleasant travel experiences. Obviously, some of these problems and obstacles are tangible and in the form of lack of physical capacities and others are mentally and perceptually which are rooted in psychological and interactive issues, and during the time it may lead to disappointment and reduction of this group’s desire to participate in tourism activities. Therefore, the root of these limitations, whether physically or mentally, requires attention and consideration by the authorities. Due to this necessity and importance, the present article with a descriptive approach based on Seligman's theory of Learned Helplessness and the review of previous researches, intends to explain the limitations and barriers of travel in relation to the desire of disabled people to participate in tourism activities

Considering the nature of the tourism phenomenon of second homes, economic changes due to its expansion in rural areas are inevitable. The spread of this phenomenon can have both favorable and unfavorable effects. Therefore, it is necessary to investigate its effects and consequences on the villages to provide the ground for its organization. Toshan village in Gorgan is one of these villages where the construction and expansion of second rural houses have dramatically increased in recent years. Also, it has affected the economic aspect of the village. Thus, the main purpose of this study is to investigate the viewpoints of Toshan village residents about the effects and consequences of the development of second home tourism on the economy of this area. For this purpose, 174 households were selected using a cluster sampling method, and a questionnaire was distributed among them. The results of data analysis and field research indicate that the development of second home tourism in Toshan village has had many economic effects. The adverse effects have been more than the positive effects.

Tourism is an industry that can lead to economic development and at the same time sustainable development. There are different types of tourism and planners can provide them with material and spiritual infrastructure for different types of tourism by recognizing the interests and tastes. This study tries to formulate scenarios in these two areas of tourism by considering two types of tourism, namely medical tourism and religious tourism. In this regard, the present study was conducted with the aim of future research in medical tourism in Mashhad to achieve a better understanding of the future conditions of medical tourism in Mashhad and using a quantitative method (survey) and Schwartz scenario writing approach. By analyzing the data and based on the critical matrix, the two drivers of "Optimal Medical Tourism Services and Tourist Satisfaction with Medical Services" were selected and four research scenarios - Golden Scenario, Disaster Scenario, middle Scenario 1 (Anxiety), and middle Scenario 2 (Panic) are based on the logic of scenario writing. The favorable scenario in this research is considered the golden scenario (dandelion) in which we encounter two motivations: increasing optimal tourism services and also increasing the satisfaction of medical tourists. Finally, based on the results of this study, it should be said that the optimal scenario is the golden scenario, and the way to achieve it is the intersection of increasing religious medical tourism services with increasing the satisfaction of religious medical tourists.

One of the important issues in tourism that should be considered is the necessity of creating equipment for receiving tourists and providing facilities proportionate to their expectations and based on the sustainable tourism criteria. Gaining the tourists’ satisfaction is one of the challenges that the employees of the residence centers are dealing with since it can encourage the tourists to return to that residence again, help word-of-mouth advertising, and help them continue their business. This research has investigated the factors affecting the increase of tourists’ satisfaction with the Eco- lodges of Damavand. The present study is applied in terms of purpose and descriptive survey method and done by correlational and multivariate regression methods. The statistical population of the research included the tourists who stayed in eco-lodges in Damavand city in spring and summer 2020 (N=400). The sample size was calculated to be 196 based on the Cochran formula, and they were selected through random convenience sampling. Data collection and the variable assessment tool was a questionnaire, the validity of which was approved by 10 Professors in the field of tourism and the statistical analysis software specialists. The reliability of the questionnaire was approved to be high and equaled 0.86 using Cronbach's tests. The data were analyzed by SPSS software. The results revealed that the variables of location and accessibility of the eco-lodge had no significant relationship with tourists’ satisfaction. The variable of rendering high-quality services and the performance of the employees had a significant relationship with the satisfaction of the tourists. The studied tourists were satisfied with the location and accessibility of the investigated eco-lodges. They were dissatisfied with the variables of high-quality services and the performance of the employees and staff. The regression analysis results indicated that the location and accessibility of the eco-lodge, the quality of services, and the performance of the staff of the Eco-lodge had a significant impact on enhancing the satisfaction of the tourists. Among them, the quality of services had a relatively greater impact on increasing tourist satisfaction